Privacy Policy

Personal Information Collection Statement (PICS)

Our Commitment
This document sets out the obligations and policies of WeProperty (hereinafter referred to as "the Platform" or "we") established under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (hereinafter referred to as "the Ordinance"). We are committed to protecting the integrity and confidentiality of your personal data.

1Introduction & Responsibilities

WeProperty understands the importance of protecting personal privacy. As a responsible information platform, we strictly comply with all requirements of the Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region to ensure your personal data is properly protected.

Our Responsibilities

  • Ensure accuracy and completeness of personal data
  • Implement appropriate security measures to prevent unauthorized access
  • Use personal data only for lawful and necessary purposes
  • Respect the rights of data subjects

2Data Collection & Purpose

Types of Data Collected

To use Platform features (such as account registration, property listing), you need to provide personal data (including but not limited to email address, contact number, etc.).

Data Usage

Data collected by the Platform will be used for:

  • Identity verification and account authentication
  • Providing platform services and features
  • Processing transactions and inquiries
  • Maintaining platform operations and system security
  • Sending relevant service information and notifications

Important Statement: After collecting personal data, we only use it for purposes directly related to subscribing to and distributing WeProperty information.

3Data Disclosure & Transfer

The Platform will keep personal data confidential. However, to fulfill the above purposes, we may disclose data to the following parties:

Potential Data Recipients

  • WeProperty's subsidiaries and affiliated companies
  • Intermediaries, contractors, technical support or service providers assisting Platform operations
  • Relevant organizations or media when handling customer complaints or inquiries
  • Any person to whom the Platform is required to disclose data by law or court order
  • Any person who owes a duty of confidentiality to the Platform

All third parties receiving data must comply with strict confidentiality agreements and may only use relevant data within authorized scope.

4Data Access & Correction Rights

Under the Ordinance, as a data subject, you have the right to verify whether the Platform holds your personal data and whether such data is accurate.

How to Apply

Any request to access or correct personal data must be submitted in writing via email to:

Contact Our Privacy Officer

Administrative Fee

The Platform will charge HK$3,000 for processing data access or retrieval requests to cover related personnel and administrative costs.

Processing Time: We will respond to your access or correction request within 40 days of receiving the written request.

5Cookies & Security

Cookie Usage

The Platform uses cookies to store your login status and enhance browsing experience. Cookies are small text files stored on your computer or mobile device to record your preferences and usage habits.

Cookie Purposes

  • Maintain login status
  • Remember user preferences
  • Analyze website traffic and usage patterns
  • Provide personalized content

Children's Privacy Protection

Notice for Minors

This website is suitable for children to browse, but if you are under eighteen years old, you should not provide any personal data to us unless you have obtained consent from a parent or guardian.

Data Security Measures

We employ industry-standard security technologies and procedures, including encrypted transmission, firewall protection, and access controls, to protect your personal data from unauthorized access, use, or disclosure.

6Direct Marketing & Opt-Out

We may use your data for direct marketing purposes to provide you with information about WeProperty services, offers, and updates.

How to Opt Out of Promotional Messages

If you do not wish to receive any promotional materials (except WeProperty system notifications), please follow these steps:

Unsubscribe Steps

  • Log in to the "Member Center" on this website
  • Go to "Update Member Information" page
  • Uncheck "Receive Member Messages (Email)" option
  • Save settings

After completing the above steps, the Platform will arrange to stop using your personal data for direct marketing purposes free of charge. Please note that important system notifications (such as account security alerts, terms of service updates, etc.) will continue to be sent.

7Data Retention Policy

The Platform will only retain your personal data for the time necessary to fulfill the collection purpose. When data is no longer needed, we will destroy or permanently delete such data in a secure manner.

Retention Periods

  • Active Accounts: Data retained until account closure
  • Closed Accounts: Data retained for 7 years after account closure (to comply with legal requirements)
  • Transaction Records: Retained for 7 years per tax and accounting regulations

8Policy Updates

The Platform reserves the right to amend this privacy policy at any time. Any significant changes will be announced on this website and affected users will be notified where reasonably practicable.

Recommendation

Please check this page regularly for the latest privacy policy. Continued use of Platform services indicates your acceptance of the updated policy.

9Contact Us

If you have any questions, comments, or complaints about this privacy policy, please feel free to contact us:

Privacy Inquiry Hotline

We will respond within 5 business days of receiving your inquiry

Last Updated

December 2025

This privacy policy is governed by the laws of the Hong Kong Special Administrative Region